Event

The future of recurring revenue models: from one-time sales to lifelong customers

Thursday, 24, April, 2025
OSLO

Recurring revenue models are becoming increasingly attractive to businesses across industries, promising financial stability, enhanced customer retention, and scalable growth. Once dominated by Technology, Media and Energy sectors, these models are now gaining traction in traditional industrial and consumer businesses, as companies recognize their potential to transform revenue streams.

In today’s landscape of high price sensitivity, elevated interest rates, and fierce competition for customers, only those who strategically design and optimize their revenue models will succeed. 

For our upcoming Breakfast Club, we are pleased to be joined by Gaute Thu Sandal, Chief Digital Officer at SATS, who will share how SATS worked with Simon-Kucher to optimize their packaging and pricing to drive customer acquisition and loyalty.

The experts from Simon-Kucher will share actionable insights into optimizing recurring revenue models, including:

  • Building customer-centric offerings: How to understand and design your products around customer needs and preferences.
  • Adopting emerging models: Getting started with usage- and outcome-based pricing strategies.
  • Servitizing traditional revenue streams: Transforming non-recurring revenue into sustainable, recurring income.

Who should attend:
We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.  

Registration:
Participation is free of charge. Given the limited number of spots available, advance registration is required.

Event details
  • In Person
  • Thursday, 24, April, 2025
  • 08:30 - 10:30 CEST
  • Sommerro (Storstua), Sommerrogata 1, 0255 Oslo

Agenda

08:30 - 09:00 CET
Breakfast and networking
09:00 - 10:00 CET
Presentation
Morten Kaae Sorensen , Jorgen Dessingthon , Gaute Thu Sandal
10:00 - 10:30 CET
Q&A and networking

Speakers

gaute
Gaute Thu Sandal
Chief Digital Officer, SATS
External Event Speaker
Partner
デンマーク・コペンハーゲン
Jorgen
Jorgen Dessingthon
Senior Manager
Oslo, Norway

Contact

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