Chinese M&As in Germany

Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe.

What can we learn from Wegovy and what can manufacturers do to unlock better health for patients globally? 

The recent introduction of Wegovy has garnered attention from clinical and economic stakeholders alike, causing a shift in the treatment paradigm for obesity. What can manufacturers learn from Wegovy to unlock better health for patients globally? We share key learnings in our article.

5 Tips to Monetize Innovation in Aerospace and Defense

Beating inflation

Streaming industry in Australia and current market dynamics

Power Pricing: How Managing Price Transforms the Bottom Line

In today’s hypercompetitive global marketplace, a company’s pricing policy can make or break the bottom line.

The Key to Higher Profits: Pricing Power – Free Download

Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a “hot” price war.

Generative AI: Training ChatGPT as a sales assistant

Marketing with generative AI: How to boost your creative output with ChatGPT

Generative AI is on the forefront of marketing: From sentiment analysis over personalization to automated campaigns – GenAI enhances your creative content.