Monetizing sustainability with Philips Domestic Appliances

The rate of innovation in the electronics market has been high in the past decades.

Confessions of the Pricing Man – How Price Affects Everything

In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes.

Residential construction and building materials: End of 2023 outlook

How to build a product strategy that fuels growth

The main aim of a product strategy is to make amazing things and sell them to people.

Monetizing sustainability with HEMA

The Dutch non-food retail landscape is incredibly dynamic.

Commercializing generative AI: How can you extract business value from ChatGPT and Co?

GenAI is storming the world, but most firms don’t realize the capability of the technology.

Motivating insurance sales behavior: Are you leaving money on the table?

Instead of disintermediating agents from insurance sales, data and digital technologies are redefining producer experiences for better sales outcomes.

The new Twitter: Using Threads in your marketing mix

More and more users are joining Threads, discovering a real alternative to Twitter. Find out how to use the network for your marketing mix models.

Monetizing sustainability with Vion

The meat industry is a recurring subject within the sustainability issue.