Power Pricing: How Managing Price Transforms the Bottom Line

In today’s hypercompetitive global marketplace, a company’s pricing policy can make or break the bottom line.

Streaming industry in Australia and current market dynamics

The Key to Higher Profits: Pricing Power – Free Download

Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a “hot” price war.

Marketing with generative AI: How to boost your creative output with ChatGPT

Generative AI is on the forefront of marketing: From sentiment analysis over personalization to automated campaigns – GenAI enhances your creative content.

Generative AI: Training ChatGPT as a sales assistant

Value selling sustainability: Conveying the value of green products and services

Automotive trends: Global expansion for Chinese EVs

Electrification continues to reshape the auto industry – and China has made the biggest strides. We believe now is the right time for Chinese automakers to go global. Here are our observations and arguments.

The Pricing Puzzle

The price of virtually any product or service can reveal intriguing stories.

Unleashing hidden potential: How industrial companies can monetize their services for success

Audio interview with GlobalAutoIndustry.com