travel trends 2022
Travel Trends Study 2022: From COVID to Cost Hikes

Revenge travel is reaching its peak, yet the cost-of-living crisis is starting to impact leisure travelers’ behavior and spending.

| Blog | Travel, Tourism & Leisure
Growth Opportunity for Banks
Growth Opportunity for Banks: Corporate Loans for SMEs

For a long time, loans for SMEs were hardly considered on banks' growth agendas.

| Blog | Financial Services Banking
holoride
In-car virtual reality experiences powered by the blockchain

Holoride – an Audi spin-off founded in 2018 – is focused on bringing the metaverse into vehicles.

| Perspective | Commentary | Automotive Digital Growth - Elevate
fashion
Bridging the gap between physical and virtual fashion

An expected increase in metaverse usage coupled with more advanced VR environments and virtual avatar creation has driven many brands to explore the sale of virtual goods. A prime example is Parallel by Tommy Hilfiger.

| Perspective | Commentary | Consumer Retail Digital Growth - Elevate
D2C trend
Evolving Distribution Channels: How Can CHC Manufacturers Leverage the D2C Trend?

The channel landscape in healthcare, particularly in consumer healthcare, is undergoing significant changes, as digital plays an increasingly important role.

| Blog | Healthcare & Life Sciences Consumer Healthcare Customer, Product & Market Strategy
streaming
Global streaming trends 2022: Subscription fatigue on the rise

Our 2022 Streaming Study reveals: Even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models.

| Blog | Technology, Media & Telecom Media & Entertainment
Celebrating CMO Mark’s First Year at Simon-Kucher

Mark Cullen became Simon-Kucher’s Chief Marketing Officer in 2021.

| People & Stories
How Pharma can Overcome Barriers to CGT Diagnostic Testing

Diagnostic testing allows pharmaceutical companies to identify the right patients for cell and gene therapies to maximize therapeutic and commercial success.

| Blog | Healthcare & Life Sciences Diagnostics Pharma & Biotechnology Commercial Strategy & Pricing Consulting
eco-conscious consumer
The Eco-Conscious Consumer: How can Companies of Discretionary Goods Adapt?

Every year, the consumer market is flooded with new eco-conscious customers as younger generations enter the workforce.

| Blog | Consumer Commercial Strategy & Pricing Consulting
fashion NFTs
Fashion and designer NFTs: Why luxury brands can’t afford to miss out on this trend

NFTs – non-fungible tokens – are a huge trend in the digital and gaming industries.

| Blog | Consumer Retail
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