differential pricing strategy
Differential Pricing: What Is It and How to Use This Pricing Strategy Effectively

Even in stable market conditions, price differentiation has proven to be an effective tool for monetizing value.

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
Demand for travel insurance will increase

Wei Ke, Nick Frank and David Shleifer from Simon Kucher and Partners share the results of a survey that has led the company to predict an explosion in demand for travel insurance.

| Press Release
Simon-Kucher Founds its own Tech Company

Simon-Kucher Engine combines the pricing expertise of global strategy and marketing consultancy Simon-Kucher & Partners with digital platforms to deliver impactful end-to-end solutions.

| Press Release
The Insurance Industry’s Equality Problem

The insurance industry has a problem. In order to determine how to charge our customers, insurers must find ways to put people into buckets based on their risk type and expected losses.

| Press Release
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Industrials: Kick-start Your Pricing Transformation Journey Now to Harmonize Pricing-related Processes and Introduce Pricing Software Successfully

In light of adapting to the new normal, more and more industrial companies are finding it crucial to improve their operational processes and introduce new software to align and improve their pricing.

| Blog | Industrial Goods & Machinery Commercial Strategy & Pricing Consulting
Simon-Kucher & Partners welcomes Claudia Mueller as CHRO

The proven HR expert will support the global strategy and marketing consultancy in its consistent expansion and growth course.

| Press Release
Credit-Hungry Americans Like BNPL, Cards (and Whatever’s Next)

Researchers are finding that 'buy now, pay later' programs may be augmenting other consumer debt, rather than replacing credit cards and personal loans.

| Press Release
Global Office Tour: Working at Simon-Kucher’s Frankfurt Office

Right in Frankfurt’s bustling city center, Consultant Marieke Hertel can easily access some of the city’s most beautiful sites.

| People & Stories
competition based pricing
Competition-Based Pricing: Should Competitors Guide Your Prices?

How does competition-based pricing work? And when does it make sense to use it?

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
Survey of experts in the construction, chemicals, and materials industries: Reacting to rising costs with stronger price increases

Industrial manufacturers are facing significant challenges due to the increasing prices of raw materials.

| Press Release
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