Director at Simon Kucher & Partners. Member of the Global consumer goods & retail practice.
7 years of Consumer Goods industry experience in end to end commercial category leadership at Procter & Gamble across 19 geographies in Europe, Middle East & Africa.
5 years of consulting experience as Global director of Revenue Growth Management (RGM) Consulting at Kantar Xtel, leading RGM transformation projects and supporting industry leading consumer packaged goods companies with revenue and profit optimization strategies.
Engaged in thought leadership as a speaker at Pricing & RGM conferences and webinars across Europe.
Speaks 5 languages including Arabic & Spanish.