The Pet Owner Perspective
The specialty medicine movement in animal health is fuelling important advancements, as well as interesting opportunities for manufacturers. Innovative medicines, such as annual injections or cell and gene therapies can be life-saving treatments for pets.
But is the market ready? According to our study, the answer is optimistic but also reveals some unique commercial challenges.
To overcome these, manufacturers must learn how to better reach, engage, support, and understand pet parents. And this effort can only be done right by asking new commercial questions.
Download Animal Health: How to Win in Specialty Medicine and discover how manufacturers can best design successful commercial strategies.