Opportunity/Issue
A leading global retailer in Brazil lacked effective digital marketing, consumer targeting, and was not leveraging its shopper data to its full potential.
A leading global retailer in Brazil lacked effective digital marketing, consumer targeting, and was not leveraging its shopper data to its full potential.
Approach/Solution
Together with the team, we built new data-driven business models and activated three new revenue streams based on shopper data generated from revamped digital marketing capabilities.
We also helped restructure the existing marketing team, required providers, and management model to incorporate the new revenue generation into the organizational structure.
This enabled us to determine required actions, as well as how the marketing strategy should be organized to drive long-term success within the digital marketing world.
Outcome/Result
The three newly activated revenue streams, leverage data to increase digital marketing revenue by an estimated +600 percent until 2024.
By utilizing stronger solution providers with better conditions, we decreased fee per ad spend by 50 percent.
We also doubled the estimated revenue per full-time equivalent (FTE).
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