Overview:
Uncertain times call for an actionable commercial plan. When markets are unstable, the temptation is to focus solely on minimizing risk factors. But looking beyond this, volatility also creates an opportunity for companies with a growth mindset. Is your business ready to face a downturn?
In this webinar, we’ll explore what it means to respond to a recession such as responding to changing customer needs – and garnering a deep understand of their new behaviors. Also, assessing patterns and building an agile response that is unique to your business. And never losing sight of your commercial value, so you can drive growth – profitably.
Key Takeaways:
- How to develop commercial agility
- Key levers for driving growth in a volatile market
- Immediate steps you can take to reinforce your business strategy
- Designing measures that are tangible, pragmatic, and impactful in the short term – while securing growth in the long term
