With digital now widely adopted and used by customers and advisers alike, the question of how to leverage these technological assets to generate more revenue is increasingly being asked. It's no longer just about staying on top of customer experience, fluidity and efficiency; it's also about understanding and integrating best practice so that digital also delivers on its promise in terms of revenue generation.
In this webinar, we'll try to shed some light on tried and tested practices for maximising the return on marketing investment, engaging customers digitally, combining human and digital assets in interactions, and using the latest techniques to promote customer conversion and loyalty.
