Monetizing sustainability - CEO series

Interviews with industry leaders on their vision for the future

As the Netherlands evolves to a more sustainable future, how will businesses adapt?

The shift to a sustainable and valuable proposition is a fundamental requirement for companies to ensure future survival. 85 percent of Dutch consumers say that environmental sustainability is more important to them now than it was five years ago (Simon-Kucher Global Sustainability Study 2022).

Soon, companies will no longer have the option to center their business around an unsustainable proposition. For the majority of companies, this implies a strategic shift is needed to integrate sustainability into the revenue model. In this series, we sit down with CEOs of Dutch multinationals to gather their views on the commercial impact of sustainability.

Monetizing sustainability with Miele

Miele is leading the way on monetizing sustainability by combining premiumness, flexibility, innovation, and smart strategic investments.

Find out how the company is taking concrete steps toward a circular business model by offering refurbished appliances and reusing parts and materials.

Watch the conversation between, Stefan Verhoeven, Managing Director of Miele Netherlands, and Onno Oldeman, Managing Partner Simon-Kucher Amsterdam to learn more.

/