value based pricing
Value-Based Pricing: Definition, Strategies, and Success Factors

Value-based pricing: A pricing approach that is often understood as the opposite of cost-based pricing.

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
Dealing with unprecedented inflation

We are in a period of extreme cost increases – was it first seen as temporary, it now seems that we are not even halfway.

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
launch
Cell and Gene Therapies: Six Steps to Prepare for Launch

With the potential to cure the “incurable”, it’s not surprising that the cell and gene therapies industry has gained popularity in recent years.

| Blog | Healthcare & Life Sciences Pharma & Biotechnology Customer, Product & Market Strategy
Almost 60% of consumers to consider reducing the overall cost of dining out as prices increase; the impact of price changes to be further compounded by printing calories on the menu for larger chains

New research from Simon-Kucher investigates how consumers will react to rising prices in the restaurant industry as well calories being published on menus from April 2022.

| Press Release
restaurant survey
UK restaurant industry survey: How will consumers react to rising prices and calorie printing?

If managing rising supply costs wasn’t enough, the UK restaurant industry also needs to manage the impact of increased VAT and the requirement to print calories on menus this month.

| Blog | Travel, Tourism & Leisure Customer, Product & Market Strategy
Being a Director in Dubai: Farah’s story

Simon-Kucher is a truly global company, with office locations all over the globe.

| People & Stories
dynamic pricing fashion
Dynamic Pricing for Fashion & Lifestyle Brands

Fashion and lifestyle brands see the online direct-to-consumer model as the number one growth driver.

| Blog | Consumer Fast-Moving Consumer Goods (FMCG) Commercial Strategy & Pricing Consulting
thrive on sustainability
Thrive on sustainability: (Re)-invent your business with 3 vital action fields in mind

Across industries, sustainably-minded and mission-driven companies are developing new sustainable products and services and bringing them to market, however, there are many unknowns regarding the commercial aspects – especially around monetization.

| Blog | Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy
be digital
BE Digital: Digitally optimize bank sales for breakthrough results

Banks have invested a lot of time and money in smart analytics, digital tools, and design to ride the digitalization wave.

| Blog | Financial Services Banking Pricing Strategy & Revenue Management Sales Excellence
mystery shopping
A Long Way From Sales Excellence: Mystery Shopping Study Shows BPO’s Huge Potential

Companies in the Business Process Outsourcing (BPO) industry face tough competition nowadays.

| Blog | Business Services Sales Excellence
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