automotive
Global Automotive Trends Study 2022: Consumer preferences, purchasing behaviors, and attitudes towards technological change

The automotive industry is evolving faster than ever, and new automotive trends are constantly emerging.

| Perspective | Report | Automotive
personalized marketing
A Guide to Personalized Marketing: 3 Key Success Factors

Personalized marketing helps you build a one-on-one connection with your customer.

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Customer, Product & Market Strategy
International Women’s Day
Simon-Kucher Celebrates International Women’s Day

The International Women’s Day 2022 theme is ‘Break The Bias’.

| People & Stories
Sustainability and the Future of the Diamond Industry

| Press Release
How Banks can Navigate Challenges in the 2022 Rising Interest Rate Cycle

This year’s rising interest rate cycle is unlike any other. The COVID-19 pandemic has transformed banking and the banking landscape.

| Blog | Fintech & Payments Pricing Strategy & Revenue Management
Introducing our Global Head of DEI Paulette Gerkovich

We’re kicking off Women’s History Month by introducing our Global Head of Diversity, Equity, and Inclusion Paulette Gerkovich.

| People & Stories
B2B dynamic pricing engines
Seven design decisions to consider when developing B2B dynamic pricing engines

In our previous article we provided a general introduction on ML-based B2B dynamic pricing and its benefits.

| Blog | Industrials Commercial Strategy & Pricing Consulting Pricing Strategy & Revenue Management
Consulting Internships: Philipp’s Experience in Bonn

Senior Consultant Philipp Liedtke began his career at Simon-Kucher as an intern three years ago.

| People & Stories
mobility concepts
From Early Adopters to Traditionalists: New Automotive Study Reveals Widely Divergent Consumer Views Regarding Innovative Mobility Concepts

Online car purchases, car data sharing, electric vehicles, autonomous driving: There are several transformational trends going on in the automotive industry.

| Blog | Automotive Customer, Product & Market Strategy Pricing Strategy & Revenue Management
B2B dynamic pricing
Introduction to B2B dynamic pricing

Having helped multiple B2B clients implement dynamic and digital pricing to achieve 4-6 percent margin improvement, we have launched a new series discussing the growth potential, challenges, and pitfalls of B2B dynamic pricing.

| Blog | Industrials Commercial Strategy & Pricing Consulting Pricing Strategy & Revenue Management
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