demand revolution
Commercial Creativity: How Will You Respond to the Demand Revolution?

Prior to the resurgent crisis, most companies operated as well-oiled machines in relatively stable, growing markets.

| Blog | Industrials Healthcare & Life Sciences Consumer Financial Services Technology, Media & Telecom Commercial Strategy & Pricing Consulting
The power of context in digital screen decisions

As banks shift from a transaction-centric relationship with their customers to one focused on lifetime value and financial well-being, how we approach digital design and context will become increasingly important.

| Press Release
brochure cover
The demand revolution: It’s time to unleash your commercial creativity

The future has never been more uncertain, but transforming your business cannot be left to guesswork.

| Perspective | Whitepaper
Getting Homer Simpson to Buy Insurance

Getting someone to buy insurance can be challenging.

| Press Release
Amid Supply Chain Disruptions and Demand Shifts, Brands Rethink Pricing Strategies

Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.

| Press Release
Shikha’s Story
Shikha’s Story: Becoming a Partner at Simon-Kucher

Energized by the entrepreneurial spirit at Simon-Kucher and the impact of our work, Shikha Jain joined us almost nine years ago.

| People & Stories
people in the shape of an arrow
Global Pricing Study 2021: Will the winners of 2020 prevail this year?

2020 was a unique and challenging year for many. We expected to see this reflected in our Global Pricing Study 2021 responses. Interestingly, we saw something more nuanced. Read more.

| Perspective | Report | Commercial Strategy & Pricing Consulting
D2C online business
Fashion, Lifestyle, Beauty and Luxury Goods: 4 Steps to Make Your D2C Online Business Your Strongest Channel!

The importance of online shopping has increased enormously due to the effects of the COVID-19 crisis, also in the fashion, lifestyle, beauty, and luxury goods industries.

| Blog | Consumer Luxury Goods Commercial Strategy & Pricing Consulting
commercial software
Why CRM Software Investments Fail

Companies burn so much money on CRM software.

| Blog | Building Materials & Construction Chemicals & Base Materials Digital Growth - Elevate
Automotive Newcomers: Sales Model for the B2C Market

Many international OEMs targeting Europe have bold sales ambitions.

| Blog | Automotive Sales Excellence
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