What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Holiday Shopping Report 2024
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Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
CDMO marketing and sales excellence
May 21, 2024 | Blog

CDMO marketing and sales excellence

Healthcare & Life Sciences Healthcare B2B Suppliers
HEALTHCARE PROVIDER
May 15, 2024 | Blog

Strategic pricing for Healthcare Providers in 2024

Healthcare & Life Sciences Healthcare Providers
United States
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May 13, 2024 | Blog

Dynamic pricing strategies for EV charging

Automotive
Excel
May 13, 2024 | Blog

The role of Excel in modern enterprise architecture

Patient affordability programs
May 02, 2024 | Blog

Patient affordability programs

Healthcare & Life Sciences Pharma & Biotechnology
United States
march of inflation header image
Apr 29, 2024 | Blog

Consumer Retail Businesses Shouldn’t Beat the Drum

Consumer Fast-Moving Consumer Goods (FMCG)
United States
ai blog header image
Apr 29, 2024 | Blog

Monetizing AI: 3 Keys to Success

Software, Internet & Technology
promotion strategy
Apr 26, 2024 | Blog

Perfect your promotion for revenue growth

Consumer Fast-Moving Consumer Goods (FMCG)
CDMO industry 2024 outlook
Apr 25, 2024 | Blog

CDMO state of pricing 2024

Healthcare & Life Sciences Healthcare B2B Suppliers
Nordics
Growing shareholder value for industrial companies
Apr 25, 2024 | Blog

Growing shareholder value for industrial companies

Industrials
United States
medicine
Apr 24, 2024 | Blog

US policy trends and implications for vaccines

Healthcare & Life Sciences Pharma & Biotechnology
UAE
producers and retailers
Apr 23, 2024 | Blog

Customer-centric promotions in MENA

Consumer Fast-Moving Consumer Goods (FMCG)
UAE
promotion effectiveness
Apr 19, 2024 | Blog

Promotion Effectiveness in MENA: How Do Promotions Change Shopper Behavior in the Long Term?

Consumer Fast-Moving Consumer Goods (FMCG)
UAE
Digital promotions
Apr 18, 2024 | Blog

Digital promotions in MENA

Consumer Fast-Moving Consumer Goods (FMCG)
Nordics
Innovations for profitability
Apr 17, 2024 | Blog

Setting the right prices when the customers do not know them

Consumer
E-commerce strategy
Apr 16, 2024 | Blog

E-commerce strategy for accelerating growth in CHC

Healthcare & Life Sciences Consumer Healthcare
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