A US Perspective on the 2023 Annual Software Study

Have you optimized your selling, contracting, and pricing processes?

Simon-Kucher teams have found that most SaaS businesses are not optimizing their selling, contracting, and pricing processes, and are sacrificing an incremental 11 – 17% in total revenue each year.

Our specialists discuss deal reconstructions, price escalators, and price accountability, and how your SaaS company can optimize these levers.

2023 was a turbulent year for tech.

Despite a rough start to the year, most SaaS businesses expected to return to revenue growth as the year progressed. However, their expected revenue growth rates were significantly slower than the industry average in years past. What caused this, and how can SaaS companies move past this obstacle in 2024?

Hypergrowth remains the primary goal of most SaaS businesses.

However, what defines growth? Even more importantly, what is a realistic growth rate to target?

In recent years, the Rule of 40 has been a standard benchmark used to define a healthy SaaS company. However, most companies have historically struggled to achieve the Rule of 40.

Is your SaaS company ready to explore all the benefits GenAI offers?

Since the launch of ChatGPT and other artificial intelligence (AI) tools in the last year, the world has discovered that true generative AI is not a thing of the future, relegated to science fiction: it is here, and it is now.

It should come as no surprise that investment in AI skyrocketed last year. However, start-ups and their backers are not the only players throwing their hats in the ring to gain market share. A US perspective on the data from our Global Software Study shows that nearly all SaaS executives’ companies are investing in some form of generative AI.