什么是元宇宙？
元宇宙有可能改变世界和社会的运作方式。从商业角度来看，元宇宙将创造新产品、新商业模式以及新的销售、营销和变现方法。它将扩展与消费者互动的方式，改善企业之间开展业务的方式，并重新定义我们打造品牌的方式。
它将改变方式来为业务创造可持续增长。
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Rewarding customer loyalty with tokenized bank loyalty program
The Brazilian neobank is implementing a new customer loyalty program to reward, retain, and attract customers.
Virtual metaverse spaces to enhance sales channel extensions
Brands are continuing to explore the metaverse. As innovative projects are being brought to life, many companies are also exploring potentially new and innovative sales and marketing that the metaverse enables.
Selling cars with virtual dealerships and AI: Fiat’s Metaverse Store
Virtual dealerships: A way to connect with customers in a more immersive and convenient buying experience?
How a Web3 platform is revolutionizing a global brand
Nike is taking a major step forward in the world of Web3 and digital fashion with the launch of its standalone platform, .SWOOSH.
How Starbucks is using Web3 to create the ultimate loyalty program
Starbucks is building on their strong foundation in loyalty programs with the introduction of Starbucks Odyssey.
Metaverse interoperability: Avatars trailblaze new business model
In our brochure “Unlocking the metaverse” we describe (among other things) our vision of the metaverse and the key characteristics it’s built upon.
Bridging the gap between physical and virtual fashion
An expected increase in metaverse usage coupled with more advanced VR environments and virtual avatar creation has driven many brands to explore the sale of virtual goods. A prime example is Parallel by Tommy Hilfiger.
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Web3 loyalty programs: How to build long-lasting customer relationships
In today’s fast-paced and highly competitive marketplace, brands are facing a constant battle to acquire and retain customers.
Abwärtstrend am Kryptomarkt: Alte Mythen aufgeben, neue Pläne schmieden
Chaotische Zeiten am Kryptomarkt: Der Zusammenbruch der Kryptomärkte hat merkliche Spuren bei Kryptounternehmen hinterlassen.
Insurance trends in the metaverse
The metaverse and its underlying technologies offer significant commercial opportunities to drive growth for insurers in both the short and long term. Successfully laying the foundations for this growth requires clarity and flexibility across four commercial growth levers: strategy, sales, marketing, and monetization.
Fashion and designer NFTs: Why luxury brands can’t afford to miss out on this trend
NFTs – non-fungible tokens – are a huge trend in the digital and gaming industries.
Corporate Tokenization: The Quiet Revolution of Digital Commerce
The pace of technology adoption is constantly accelerating.
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