商业的可持续性

为企业和全球带来积极的影响和增长

没有什么比可持续发展更重要。是时候采取行动了。

现在，消费者比以往任何时候都更愿意将购买习惯转向可持续的替代品。这使得可持续发展成为跨行业和市场的快速发展的商业机会。但是，如何调整您的战略和投资以适应客户的可持续发展需求？

我们的咨询团队帮助制定以可持续发展为核心的战略---使您能够抓住行业内的市场机会并为未来做好准备。

我们如何提供帮助

将可持续发展置于战略和商业计划的核心

在西蒙顾和，我们与您一起规划可持续发展战略。

我们专注于如何更好地将您的价值定位与客户对可持续发展的需求结合起来，以便贵公司能够持续发展和扩大规模。

无论是为新的可持续产品制定市场进入方案，构建以客户需求和行为为中心的可持续投资组合战略，还是实施可持续转型路线图，我们都将与您的团队合作，实现我们共同设定的目标。

无论您处于发展过程的哪个阶段，我们都会帮助您将其发展成更大的规模——为您的公司、您的客户和全球服务。

我们致力于

战略

我们帮助您了解可持续发展将如何影响您的行业，并设计成功的战略行动，帮助您释放可持续发展大趋势的商业机会。

商业化

我们制定成功的市场进入战略，重点关注如何将可持续产品商业化，确保快速采用和长期竞争优势。

定价

我们的专家团队为可持续解决方案定义了最佳价格模式。通过整合客户群和定价中的支付意愿，我们可以最大限度地发挥您的价值提取潜力。

价值定位

我们开发、包装和推出适合市场的可持续产品和服务，具有强大的价值定位和清晰的沟通效果。所有这些都符合可持续消费群体的需求和偏好。

案例研究

重新调整投资组合以实现可持续增长

Hydro Extrusion 每年在全球销售 130 万吨以上的挤制铝材。他们已经制定脱碳路线图，使命也很明确：加强低碳和再生铝的地位，与全球铝业平均水平相比，二氧化碳排放量显著降低。下一步如何？将战略付诸行动并销售更具可持续性的挤压制品。

Paving the way for CO2-reduced raw materials in the textile industry

Our client, a leading raw material producer for nylon, developed an innovation that saves up to 70% of CO2 emissions in production.

Becoming a forerunner in sustainability with CO2-reduced sugar

Our client, a leading crop processing company, made a strategic decision to become a forerunner in de-fossilizing the sugar industry

Establishing electromobility in industrial drivelines

Our client, a global industrial driveline manufacturer, sought to significantly expand its electromobility division.

Improving the sustainability strategy of a food producer

In view of changing customer needs and environmental regulations, our client, a leading producer in the food industry, asked for our guidance to ensure long-term competitiveness and identify short-term monetization options.

Greening of an entire B2C and B2B electricity portfolio

As a major provider in the energy and utilities sector, our client tasked Simon-Kucher with the greening of their entire B2C and B2B electricity portfolio.

我们的理念

显然，企业需要将可持续发展置于其企业和商业战略的核心，否则就有被抛在后面的风险。对于那些希望跟上步伐的企业来说，需要的不仅仅是提供新产品和服务。

探索我们的最新见解，进一步了解您所在行业的可持续发展战略。

Our thinking

2024 Global Sustainability Study
The Demand Revolution
Insights from B2B sustainability leaders

2024 Global Sustainability Study

Consumers are the engine of global economic growth, and their evolving attitudes towards environmental sustainability are sending a clear message to businesses: sustainability is now a critical factor for business success.

We conducted our 2024 Global Sustainability Study, surveying 6120 consumers across six countries (USA, Germany, UK, Australia, The Netherlands, and India). This comprehensive analysis reveals a fascinating picture – a growing prioritization of sustainability alongside a persistent affordability challenge.

Download 2024 findings

How consumers are redefining sustainability and transforming the future of business

In "The Demand Revolution," authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg reveal how 60 years of awareness and exposure to sustainability have reshaped consumer behavior and reset expectations. As a result, the majority of consumers are now willing to buy sustainable solutions. This powerful shift places environmental practices on equal footing with price, quality, and brand.

The book offers a strategic framework for businesses to seize this opportunity, creating enduring competitive advantages and unparalleled customer loyalty through innovative business models.

Learn more about the book

Insights from B2B sustainability leaders in the Industrials sector

Discover how the Industrials sector is investing in sustainable practices, embedding net zero goals into business operations. Our 2024 Simon-Kucher B2B Sustainability Study analyzes how the industrials are addressing environmental challenges and their efforts to reduce carbon footprints.
We interviewed over 700 C-suite and senior management professionals in Europe and North America to examine the progress towards sustainable growth and their climate change risk mitigation strategies.

Find out more