Is your pricing strategy driving growth?
Gain valuable insights into the latest pricing trends and profit outlooks.
Over the past 12 years we’ve studied ~19,000 companies across all industries and regions – creating an unrivaled database of pricing trends and profit outlooks.
The Global Pricing Study is the largest of its kind. Each edition provides a clear view of the emerging trends, competitive landscape, and growth potential.
Explore the results and gain a competitive edge in optimizing your pricing strategies.
5 key pricing trends to watch
The Global Pricing Study offers a deep dive into the global pricing and growth strategies of a diverse range of companies. Our comprehensive research is the largest of its kind. Each edition provides a clear view of the emerging trends, competitive landscape, and growth potential, regionally and within industries. Explore our global pricing analysis to gain a competitive edge in optimizing your pricing strategies.
Price war persistence
In any given year, about half of all companies are involved in a price war in their industry. And most blame others for starting them. But who ultimately wins here? No one!
Pricing pressure cooker
Every year brings greater price pressure for companies. The number reporting increased price pressure has dropped over time, but 3 in 5 are still feeling the effects. The main driver: Increased transparency empowering customers and disruptors alike.
Planning isn’t achieving
Implementing a price change is only the first step. Companies realize less than half the amount of their price increases on average. How to fix this? Pricing power
Innovation value challenge
Year on year, companies tag new product development as the #1 priority for growth. But as far as back as 2014, we see a majority of new products failing to reach their profit targets due to lack of pricing planning in the development stages.
C-level uplift
CEO ownership of pricing strategy and communication increases pricing power by as much as 35%, raising profits and shareholder value. Clear leadership and strategy, and CEO involvement are flagged as top priorities in achieving pricing excellence every study.
Want more insights?
Download our new executive summary from the latest Global Pricing Study.
Our summary and action points
Inflation prompted many companies to hike prices in 2023.
But did these increases cover all costs? And with the threat of deflation on the horizon, will this further squeeze profit margins in 2024?
Download our new executive summary from the latest Global Pricing Study and unlock action points to take into 2024 and beyond.
We are the world’s leading pricing consultancy
As the first consulting firm to apply academic and scientific methods to tackling price optimisation, we take pride in delivering solutions to your real-world business challenges.
Simon-Kucher has been at the forefront of pricing and revenue management for decades. We defined the discipline. It's part of our DNA; ensuring we make a real difference to our client's business performance.
Discover how pricing touches every aspect of your business
In this must-read brochure we look at why pricing is one of your most effective levers for driving sustained profitable growth. Whether you’re a CEO, pricing manager, CMO, or head of sales, we discuss how each role within the organization can harness pricing to achieve revenue growth that is profitable and designed to last.
Access our previous studies
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