CHALLENGE
Our client, a leading raw material producer for nylon, developed an innovation that saves up to 70% of CO2 emissions in production
They faced the challenge of how to effectively commercialize this innovation, despite their position in a long value chain
Applying the existing push model resulted in too high prices at the end of the value chain, negatively impacting their volumes.
SOLUTION
As the client operates in a highly competitive and commoditized market, we strategically identified target customers
We created a pull by partnering with Brand owners who are at the end of the value chain, and devised flexible revenue models and pricing strategies to suit varying levels of vertical integration. Crafting a compelling “Perfect Pitch,” we equipped the client to engage potential customers effectively
IMPACT
The solution we delivered not only drove the commercial success
Of the carbon reduced product innovation by contributing to two buying customers and 22 LOIs in the first year, but it also catalyzed environmental awareness across the entire value chain.
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