The cost-of-living crises has had a fundamental impact on consumers, and as a result, many companies are experiencing negative volume growth. Consumer confidence is still at record low numbers and interest rate effects are continuing to flow through the economy impacting consumers’ demand.
Many companies have increased their prices significantly over the last three years, inducing risk of scaring the more price sensitive consumers. Meanwhile, Chinese competitors are capturing market shares across many industries through attractive offers and less expensive alternatives.
In this Breakfast Club session, we will focus on product/offering strategies that help companies tackle this stale mate situation. How can the right product offering and structure help re-ignite growth and bring customers back in to the store?
Join us at our upcoming Breakfast Club, where Senior Partner Nicolai Broby Eckert and Manager William Dybdahl Jørgensen will explore key tactics to optimize your product offering strategy to unlock better growth:
- Re-capture your price perception in the market
- Design a product offering that captures the more price sensitive customer segments
Who should attend:
We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.
Registration:
Participation is free of charge. Given the limited number of spots available, advance registration is required.
