Prioritizing customer retention
is a key focus at Simon-Kucher where we combine our understanding of your individual situation and customer needs, with our deep market knowledge
A dollar gained through fighting churn and a dollar won by sales -- are they the same thing? While we put a spotlight on sales, retention may be even more important, because the value of your existing customers is higher than ever. Studies have shown that long-term customers generally more profitable, and a better market for your new products, then those that have been recently acquired.
Leverage your existing customer base
What customers want from you is an ongoing relationship and an ongoing commitment. When we changed our approach from "let’s sell something" to "let’s create a relationship", the world changed, the metrics changed, the language we used changed. It went from initial sales to retention to expansion. You ask, how do we keep people happy in a long term relationship with us?
Proven success stories
Discover tangible solutions that are effectively implementable and dive deep into our comprehensive insights.
MyBase is Simon-Kucher’s comprehensive solution
Addressing every aspect of customer base management
With MyBase, you can significantly improve net retention, enabling you to stand out from the competition.
Contact our experts
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