By 2024, it has become impossible to escape the ubiquitous, loud, and controversial rhetoric surrounding sustainability and the resulting debates on who should do what and by when.
In this Breakfast Club session, we will present insights from our upcoming book:
The Demand Revolution: How consumers are redefining sustainability and transforming the future of business.
In addition, we will be joined by Sinead Wyer, Strategy Director with Norsk Hydro, who will share how Norsk Hydro is working with sustainability as a strategic business opportunity.
The Demand Revolution shows business leaders how to make sustainability the basis for long-lasting competitive advantage, not the basis for legal compliance or marketing gimmicks. Building on deep consumer insights, the book lays out the case for sustainability as the first demand-driven, transformative megatrend and makes strategic recommendations for companies who want to profit from its commercial opportunities.
Join us at our upcoming Breakfast Club, where Senior Partner Nicolai Broby Eckert and Senior Manager Caroline Kastbjerg will present their perspectives on the sustainability megatrend and how companies can act strategically to the increasing demand from consumers for sustainable, affordable solutions at scale.
Nicolai abd Caroline will present key insights from the book, covering:
- The fatal disconnect: Why companies fail to see the market opportunity from sustainability
- The Demand Revolution: The scope and scale of the strategic opportunity
- The consumers’ call to action: How sustainability is shaping consumer behavior
- The growth imperative: How companies can build successful strategies around sustainability
Demonstrating sustainability as growth opportunity, Sinead Wyer will share perspectives on how Hydro is changing the aluminium game and spearheading the green transition in automotives and construction.
Who should attend:
We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.
Registration:
Participation is free of charge. Given the limited number of spots available, advance registration is required.
