Opportunity/Issue
A startup with an annual revenue of around five million dollars and a portfolio with over ten brands needed a new marketing strategy.
Our client aimed to scale their D2C revenue for two care product brands (dog care and men care) as a proof-of-concept, demonstrating their success in D2C channels beyond Amazon marketplace.
Their primary goal was to prepare for the next funding round with investors. The startup reached out to us for support in three key areas:
- Scaling revenues, specifically in D2C
- Showcasing a path to decrease blended customer acquisition costs
- Setting up growth management with an interim CMO and transferring knowledge to the team
Approach/Solution
We set out to redefine our client’s marketing strategy using sophisticated growth hacking techniques.
We achieved this by…
- Taking on an interim CMO role and setting up an operative growth office for their two brands
- Executing initiatives in performance marketing, optimizing their ecommerce shop, and developing organic sales channels
- Executing a data-driven approach for quickly identifying and scaling the most promising D2C brands in their portfolio
- Setting up tools, processes, blueprints, and a playbook for long-term enablement of their organization
Outcome/Result
Our project made a tremendous impact, increasing our client’s monthly revenue by 450 percent and their D2C run rate by 2700 percent.
Our engagement achieved tangible KPI improvements across the board:
- Building an organic D2C marketing strategy by attracting existing customers to new products
- Driving D2C traffic with a continuous interplay of testing growth campaigns
- Engaging customers not only with product information and discounts but also with inspiring and educational content
- Driving D2C conversion by continuous iteration and personalization of the shop with long-term establishment of personalization for each user
- Increasing their average order value (AOV) by over 37 percent and D2C conversion rates by over 90 percent
- Increasing organic sales share and lowering blended customer acquisition costs
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