Unlocking Restaurant Success

Rethinking Dynamic Pricing

What Restaurants Need to Know

Is dynamic pricing a feasible consideration for restaurants?

With slim margins and changing customer expectations, restaurants are looking for new ways to adjust pricing. But is dynamic pricing, or real-time price fluctuations, the right move?

Our research, featuring insights from over 500 QSR customers and 100+ industry experts, reveals an interesting picture: while a small few see potential, most restaurants are concerned about how customers will respond.

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Restaurants are treading carefully with dynamic pricing

45%

Of restaurants are considering dynamic pricing in the near future.

62%

Of restaurants are concerned about the impact of dynamic pricing due to customer perception.

“While restaurant customers aren’t sold on dynamic pricing—they are open to personalized promotions.” Philip Daus, Partner

So, what do consumers think?

70%

Do not approve of dynamic pricing.

80%

Think customized promotions are acceptable.

Dynamic pricing is a tough sell for restaurant customers and can do more harm than good

For most restaurant pricing challenges, it’s not the right solution.
Most restaurants have not done their homework when it comes to menu price-architecture and price optimization.
Smarter tools, like personalized promotions, offer the same benefits without the risk.

Boost profits without the backlash

Instead of risking customer frustration, restaurants can drive loyalty and revenue with strategic promotions that enhance the dining experience.

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Loyalty Programs

A key to retention and growth

What do restaurants and consumers really want from loyalty programs?

Loyalty programs have long been a driving force behind restaurant customer retention, but today's consumer has endless options that go beyond simple discounts. Our latest study, which includes insights from over 500 restaurant customers and over 100 industry experts, reveals a dramatic shift in the game. Competition is heating up, and consumer expectations are evolving at a breakneck pace. Offering points for purchases alone isn’t enough anymore. Modern restaurants must create loyalty experiences that go beyond transactions—personalized perks, exclusive access, and genuine engagement have become the new standard.

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Guests say: financial incentives drive participation

70%

Join specifically for financial benefits.

80%

Say engagement boosts their purchase frequency.

Consumers are on average part of 4 or more loyalty programs but actively use 1.5 of those.

Successful restaurant brands focus on key KPI’s

53%

Track visit frequency.

35%

Monitor redemption rates.

47%

Focus on average order value.

While consumers remain attracted to the idea of savings, they now expect more than just discounts.

Loyalty is Everywhere: Today, loyalty programs have become a staple for restaurants, with a staggering 82% offering some form of rewards.
Retention at the Core: 60% of operators view customer retention as the main goal of their loyalty programs. The most successful programs track KPIs like purchase frequency and average order value, ensuring they not only retain customers but also maximize their value.
Behavioral Shifts: Frequent diners—those eating out weekly—are the most likely to change their habits. Given their share of restaurant meals, winning their loyalty can significantly impact your business by increasing their spending and encouraging them to explore new menu items.
The Allure of Savings: While 70% of customers join loyalty programs for future savings, frequent diners seek more—like exclusive access to special offers and limited-time items.

Tailor loyalty programs with financial perks, exclusive offers for frequent diners, and optimized metrics to drive growth.

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