Simon-Kucher, the global consulting firm, announces the appointment of Dr. Gunnar Clausen and Joerg Kruetten as its new co-CEOs. Under their leadership, Simon-Kucher will continue to solidify its position as the trusted partner for businesses navigating economic volatility by delivering transformative pricing and growth strategies, as well as driving commercial excellence.
Dr. Gunnar Clausen and Joerg Kruetten step into co-CEO role at Simon-Kucher.
The new co-CEOs succeed Mark Billige and Dr. Andreas von der Gathen who led the firm for five years.
Simon-Kucher will continue to expand into the Americas, the Middle East, and APAC reinforcing its global presence.
The focus: sustainable growth through pricing, commercial excellence, digital transformation, & sales innovation.
"After a seamless leadership transition in late 2024, we are honored to take the helm at Simon-Kucher," said Dr. Gunnar Clausen, who previously served as Managing Partner for Central & Northern Europe. "The global economy has faced unprecedented challenges in recent years, and businesses increasingly recognize the critical role of pricing and commercial excellence. Our mission is clear: to help clients successfully navigate these times and achieve sustainable, long-term growth."
Better growth is more than improving numbers
Clausen and Kruetten aim to deepen Simon-Kucher’s impact by refining its renowned pricing and monetization capabilities while driving innovation to meet evolving market needs. "Our work has always been about making an impact," added Joerg Kruetten, the former Global Managing Partner Healthcare & Life Sciences. "Better growth means more than just improving numbers—it’s about empowering businesses to unlock profitable growth and thrive by addressing their most pressing challenges. We’re focused on expanding our offerings across the commercial space to deliver innovative solutions that drive sustainable success."
Reinforcing our global presence with expansion in the Americas, the Middle East, and APAC
Simon-Kucher's global perspective has been integral to its identity from the very beginning, the new co-CEOs have identified strategic opportunities for growth in the Americas, the Middle East, and APAC. With its presence across the globe, Simon-Kucher seeks to expand its expertise in high-demand areas such as digital transformation, commercial excellence, and innovative pricing strategies. “Our focus remains on supporting our clients' success across industries and geographies, leveraging our extensive industry knowledge and functional expertise,” Kruetten emphasized. "We will continue to invest in capabilities and look forward to continuing our collaboration with clients and partners, as we embark on this new chapter of growth."
As Simon-Kucher celebrates 40 years of unlocking better growth, the firm is poised to shape the next chapter of its journey, delivering transformative solutions that empower businesses worldwide.
More detailed information (currently only for media and partner companies) is available on request.
Dr. Gunnar Clausen is Co-CEO at Simon-Kucher. After joining the company in 2006, Clausen was one of the founders of the software and internet practice and served as the Managing Partner for Central and Northern Europe since 2020. Based in Cologne, Clausen specializes in growth and competition strategies, go-to-market, product and price strategies, and digital transformation.
Joerg Kruetten is Co-CEO at Simon-Kucher. After re-joining the company in 2004, Kruetten drove the expansion of the firm’s medical technology, diagnostics and consumer healthcare activities and, —over the last decade— he served as the Global Managing Partner Healthcare & Life Sciences. Kruetten, based in Luxembourg, specializes in strategic corporate development, licensing and acquisitions, marketing, and pricing.
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.
simon-kucher.com
