Private label is no longer just a budget-friendly alternative - it’s a strategic powerhouse driving loyalty, premiumization, and innovation across categories. As price sensitivity persists and consumer expectations evolve, how can retailers and brands navigate this shifting landscape?
Watch the recording of our exclusive webinar, where we unpacked key findings from the EU Shopper Study. Discover how inflation, evolving consumer habits, and changing value perceptions are influencing the future of private label.
In this webinar recording, you'll gain insights into:
- Why private label is winning: over 50% of shoppers now predominately or exclusively chose private label products, demonstrating private labels long term strength
- Private label has redefined value: shoppers are now choosing private label for both affordability, quality and sustainability, challenging traditional brands
- Price vs. quality debate: How private label is redefining shopper expectations across income and life stage groups
- The brand challenge: What traditional brands must do to stay competitive in a private label dominated market
Don’t miss exclusive insights that will shape the private label market in 2025 and beyond!
Markets covered: Germany, UK, France, Netherlands, Sweden, Spain, USA
