Carles Munich is a partner in Simon-Kucher’s Barcelona office, overseeing the Retail practice in Spain and leading Simon-Kucher’s Global Restaurant Center of Excellence. With more than ten years of consulting and industry experience, he has advised many of the world’s largest restaurant chains, as well as top-tier retailers and entertainment companies. Throughout his career, he has applied data-driven methodologies to optimize commercial strategies and drive revenue growth. His expertise spans price and promotional optimization, menu and assortment optimization, marketing efficiency, loyalty program design, delivery strategy, customer experience, lifetime value management, dynamic pricing, and customer segmentation. He is also a frequent speaker at conferences related to these topics and appears regularly in the media to share expert insights.
Before joining Simon-Kucher, Carles served as a Senior Manager at Hotelbeds, where he oversaw business pricing strategy across more than €7 billion in revenue. He began his career at Amadeus as a revenue management consultant focusing on demand forecasting, dynamic pricing, and inventory management for airlines.
Carles earned a master’s degree in aerospace engineering from the Universitat Politècnica de Catalunya and a master’s degree in Air Transport Management and Aviation Business from ENAC (École Nationale de l’Aviation Civile) in France.
