sales champions
What Sales Champions Do Differently – 4 Key Success Factors

Even after years of overall prosperity for Pharma, Biotech, and MedTech companies, the bar is continuously being raised for what it means to be “successful” in these industries.

| Blog | Healthcare & Life Sciences
drug price negotiations
Greater Reimbursement Opportunities for Innovative Therapies in China – An Analysis of 2017 National Drug Price Negotiations

The recent national drug price negotiations in China and subsequent national reimbursement drug list (NRDL) inclusion for select innovative medications have opened the door to new marketing and reimbursement possibilities.

| Blog | Healthcare & Life Sciences
behavioral pricing
Behavioral Pricing: Instrument for Revenue Growth

When was the last time you visited Starbucks? Chances are you did not opt for the small coffee, but rather bought a medium or large coffee.

| Blog
new business models
Digital Pricing: Determine the Right Pricing for New Business Models

How can companies set the right price for their new products or services?

| Blog
customized pricing
Customized Pricing: Fully Capture Customer Value

Nowadays we can buy our lunch via online ordering and pick it up from the takeaway counter.

| Blog
pricing pitfalls
Dynamic Pricing: Four Pitfalls to Avoid

Over the last two decades companies in the travel industry have effectively introduced price differentiation based on constantly updated data, so called dynamic pricing.

| Blog | Commercial Strategy & Pricing Consulting
semiconductor industry growth
Future of the Semiconductor Industry: Profitable Growth With New Dynamic Market Trends

The semiconductor industry is facing key challenges. In recent years, M&A mega deals have led to consolidations within the market, while the industry continues to mature.

| Blog | Electronics & Semiconductors Commercial Strategy & Pricing Consulting
the digital revolution in the travel industry
Digitalization in the Travel Industry

Digitalization is no new trend for the travel industry. The traditional high-street travel agency has more or less been replaced by online agents, websites, search engines, apps, and aggregators.

| Blog | Travel, Tourism & Leisure
digitalization
Digitalization in the Automotive Industry

Connectivity, assisted driving, and e-mobility are just three keywords that are shaking up the world of traditional automotive OEMs.

| Blog | Automotive
digital transformation in media industry
Digitalization in the Media Industry

After two decades battling with online content, newspapers clearly have fewer readers and lower revenues.

| Blog | Media & Entertainment
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