What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Holiday Shopping Report 2024
2024 Global Telecommunications Study results
The Demand Revolution
Streaming Study 2024
Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
RGM organization
Aug 05, 2024 | Blog

Time to transform your RGM organization

Consumer Fast-Moving Consumer Goods (FMCG)
Where tech meets animal welfare
| Case Study

Where tech meets better animal welfare and management

Healthcare & Life Sciences Animal Health
saas case study
| Case Study

Sales incentive schemes to drive SaaS success

Technology, Media & Telecom Software, Internet & Technology
cross-selling case study
| Case Study

Maximizing up- and cross-sell opportunities for a package tour operator

Consumer Travel, Tourism & Leisure
KAM case study
| Case Study

International Key Account Management drives growth for animal health company

Healthcare & Life Sciences Animal Health
United States
CRMs for sales
Jul 30, 2024 | Blog

Maximize value with CRMs for sales

Consumer polarization
Jul 29, 2024 | Blog

Consumer polarization: Strategies for brand manufacturers

Consumer Fast-Moving Consumer Goods (FMCG)
medtech brochure
Jul 27, 2024 | Perspective | Brochure

Solution selling in medtech: Prioritizing customer-centric approaches

Healthcare & Life Sciences Medtech
Negotiation excellence for an industrial services provider
| Case Study

Negotiation excellence for an industrial services provider

Industrials Business Services
global pricing
Jul 26, 2024 | Perspective | Brochure

How pricing touches every aspect of your business

United States
GenZ vs Millennials header image
Jul 24, 2024 | Blog

Gen Z vs. Millennials & More

Consumer
United States
Declining Footwear Budgets Header Image
Jul 24, 2024 | Blog

Declining Footwear Budgets

Consumer
Green transition: An image of open sky seen through gaps in a steel roof
Jul 24, 2024 | Blog

Going green in B2B industrials

Industrials
Top self-care trends for International Self-Care Day
Jul 24, 2024 | Blog

Top self-care trends for International Self-Care Day

Healthcare & Life Sciences Consumer Healthcare
United States
comfort is king blog image
Jul 24, 2024 | Blog

Comfort is King

Consumer
Netherlands
distributor-strategy
Jul 16, 2024 | Blog

Distributor strategy fundamental for success in chemicals

Chemicals & Base Materials
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