For decades, Simon-Kucher has been synonymous with pricing. Our Global Pricing Study, the world’s longest running survey on pricing topics, provides valuable insights into the latest trends and profit outlooks.
In this brochure, we look at why pricing is one of your most effective levers for driving sustained profitable growth. Whether you’re a CEO, pricing manager, CMO, or head of sales, we discuss how each role within the organization can harness pricing to achieve revenue growth that is profitable and designed to last. We also explore how pricing might be received among your customer base, and how improvements in pricing don’t have to be a trade-off for valuable market share.
