digitalization
Monetizing Digitalization in Industrials

The internet of things (IoT) is becoming an attractive business opportunity for industrial companies.

| Multimedia | Industrial Goods & Machinery
paper planes with blue background
Global Pricing Study 2019

Our Global Pricing Study 2019 revealed that most firms still widely underestimate price as the main profit driver. Find out more.

| Perspective | Report | Pricing Strategy & Revenue Management
service pricing strategies for nonprofit organizations
Tailored Service Pricing Strategies for Small Nonprofits

While the private sector has already made great strides in becoming more strategic in pricing, the social sector has a long way to go.

| Blog | Customer, Product & Market Strategy Pricing Strategy & Revenue Management
monetizing
Eight Best Practices for Monetizing the Software Buyer Journey

In today's digital and consumer-driven economy, the most successful software companies innovate not only their products, but also their overall packaging and pricing strategy.

| Multimedia | Software, Internet & Technology
technology trends 2020
Five Key Technology Trends in 2020

Another year has passed and the world welcomes many new technological advancements and trends.

| Blog | Software, Internet & Technology Customer, Product & Market Strategy
OEM pricing strategy
Avoiding Price Pressure: 3 Tips to Negotiate Successfully With OEM Buying Centers

During negotiations with original equipment manufacturers (OEMs), automotive suppliers are under immense pressure to gain an edge over their competitors.

| Blog | Automotive Commercial Strategy & Pricing Consulting
CEOs
Meet our new CEOs: Mark Billige and Andreas von der Gathen

Mark Billige and Andreas von der Gathen are the new Co-CEOs of Simon-Kucher & Partners.

| Multimedia
legal zoom
Unicorns: Up Close and Personal – LegalZoom

For the third part of our unicorn series, Partner Eddie Hartman met John Suh, the former CEO of LegalZoom.

| Multimedia | Software, Internet & Technology
black friday strategy
Black Friday Discount Strategy: 3 Takeaways for Retailers

Our recent survey reveals that many Black Friday and Cyber Monday sales volumes are just shifted, not gained.

| Blog | Consumer Retail Customer, Product & Market Strategy
Sustainable Fashion
Sustainable Fashion: Good for the Environment, Good for Business

“Going green” in fashion has been more of a niche trend in the past but has increasingly become mainstream in recent history.

| Blog | Consumer Fast-Moving Consumer Goods (FMCG) Customer, Product & Market Strategy
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