Alan Lim

Alan is a partner in Simon-Kucher’s Asia-Pacific (APAC) division and is based in the Singapore office. He leads the Elevate (Digital) practice for APAC with a focus on digital strategy and transformation.

Miguel Afán de Ribera

Miguel is a Partner at Simon-Kucher and is based in Madrid. His areas of expertise include commercial strategy, revenue management, promotional effectiveness and distribution in both analogical and digital environments.

Verena De Smedt-Zuegner

Verena is a Partner in Simon-Kucher’s Software and Internet practice. She is based in the Vienna office while working with clients internationally.​

Mert Terzioglu

Mert Terzioglu is a Partner, Head of Consumer Sector (Asia Pacific), and Head of Middle-East. He has been with Simon-Kucher since 2010, first with the Boston office before joining the team in Istanbul.

Lovrenc Kessler

Lovrenc Kessler is a Partner and Dubai Managing Director at Simon-Kucher, responsible for the company’s operations in the Middle East. Fluent in six languages, he has lead numerous international projects on a top management level in Germany, Europe, the Middle East, Africa, Southeast Asia and Australia.

Conrad Heider

Conrad is a Partner in Simon-Kucher's Berlin office and the Global Head of Simon-Kucher Elevate. He has more than 11 years of experience, passionately making digital transformation happen for his clients and delivering tangible outcomes in more than 60 projects.

Benjamin Wellstein

Greg Harwood

Greg is a Partner at Simon-Kucher, working out of our London office. Since joining Simon-Kucher & Partners in early 2012, Greg has worked at both the London and Boston offices and has conducted more than 50 projects across the UK, Europe, Middle East, and US.

Sally Uren OBE

Silvio Struebi

Silvio Struebi is the Managing Director, Hong Kong. He has over 12 years of consulting experience in providing strategy and pricing consulting to various national and international wealth managers throughout APAC, Switzerland and the UK.