我们的想法

了解我们最新的见解、想法和观点。在这里，您可以了解我们在各行业和能力领域的最新想法。

热门话题

Holiday Shopping Report 2024
2024 Global Telecommunications Study results
The Demand Revolution
生成式人工智能
Better Health
Unlocking potential with Revenue Growth Management
Sustainability & Climate change
Better Market Access in Pharma
Sustainability & Climate change
生成式人工智能
revenue streams
| Case Study

Tackling volatile revenue streams through a transformative pricing and packaging re-structure

Financial Services Fintech & Payments
commercial team
| Case Study

Empowering a commercial team through customer-level action plans and value arguments

Financial Services Fintech & Payments
China Medtech industry
Feb 25, 2023 | Blog

2023 China Medtech Industry Outlook

Healthcare & Life Sciences Medtech
P&MA function
Feb 25, 2023 | Blog

How to prepare your P&MA function for the future – current challenges and best-practice solutions

Healthcare & Life Sciences Pharma & Biotechnology
cell and gene therapy
Feb 25, 2023 | Blog

Frontiers of CGT in China

Healthcare & Life Sciences Pharma & Biotechnology
healthcare payment solutions
Feb 25, 2023 | Blog

How healthcare payment solutions can evolve to capture patients’ willingness to pay

Healthcare & Life Sciences
Germany
germany
Feb 24, 2023 | Perspective | Commentary

Germany: How the GKV-FinStG law is transforming the pharma P&R landscape

Healthcare & Life Sciences Pharma & Biotechnology
Spain
spain
Feb 24, 2023 | Perspective | Commentary

Spain: Pharmaco-economic analyses and their implications

Healthcare & Life Sciences Pharma & Biotechnology
China
china
Feb 24, 2023 | Perspective | Commentary

China: Commercial health insurance trends

Healthcare & Life Sciences Pharma & Biotechnology
United Kingdom
uk
Feb 24, 2023 | Perspective | Commentary

UK: Integrated Care Systems – lessons and outlook from the first six months

Healthcare & Life Sciences Pharma & Biotechnology
Netherlands
Dutch B2B companies
Feb 22, 2023 | Blog

How Dutch B2B companies prepare for uncertain economic times

Industrials
Better Health
Feb 22, 2023 | Blog

Better Health: Let’s rethink healthcare

Healthcare & Life Sciences Consumer Healthcare
United States
bundle pricing
Feb 21, 2023 | Blog

How and when to use bundle pricing as part of your strategy

Consumer Technology, Media & Telecom
Swiss bank wealth management
| Case Study

Building a value proposition fit for a new market launch

Financial Services Banking
pharma brand planning
Feb 16, 2023 | Blog

Pharma: Brand planning season starts now!

Healthcare & Life Sciences Pharma & Biotechnology
growth
Feb 15, 2023 | Perspective | Whitepaper

Six growth topics for the CCO agenda in 2023

Insurance
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