Sustainability 2024: Navigating consumer behavior

Sustainability is no longer just a ‘trend’ – it’s a standard consideration influencing consumer behavior. Our global 2024 study confirms this, with 71% of consumers viewing sustainability as equally crucial as last year. This growing interest in sustainability, the willingness to pay for green alternatives, and the proactive approach to verifying businesses’ claims indicate an urgent need for businesses to understand changing consumer sustainability perceptions.
 
Businesses must align product development with sustainability goals and leverage customer insights to ensure the profitability of green products. It’s time to enhance your commercial strategy and improve go-to-market plans for sustainable solutions.
 
Find out how to drive positive impact and growth with tangible recommendations and consumer insights from our latest Global Sustainability Study.