At Simon-Kucher, we are the advocates for sustainable and profitable growth.
Loyalty programs offer banks a powerful way to enhance customer satisfaction, deepen relationships, and drive acquisition and retention. Yet, they can also be complex and costly. This paper examines whether banks should invest in loyalty programs, what success looks like, and how existing programs can be optimized. Drawing on our experience designing programs for 60+ banks, Simon-Kucher shares insights to help banks deliver greater value and delight to their customers.
Download our report to find out how to design a winning banking loyalty program.
